DESIGN BRIEF:
To Redesign the logo and visual language around it for a vegan cafe called 'Bodhi Greens'.
Some of the key phrases to describe the brand are Vegan, Locally Sourced, Wholesome, compassionate and Fresh.
Bodhi Greens is a beautiful vegan cafe nestled in the small town of Dharamkot in the Himalayas. I had the opportunity to develop the visual identity for this cafe from the ground up.
The name "Bodhi" in Bodhi Greens is derived from the Bodhi Tree (Ficus religiosa) under which Buddha attained enlightenment. This closely aligns with the cafe's philosophy of providing physically and spiritually transformative culinary experiences through a whole-food, plant-based diet. The key element of the logo design draws inspiration from the Bodhi leaf.
Located in Dharamkot, amidst the Himalayan forest, Bodhi Greens frequently forages for fresh ingredients, reflecting a commitment to local sourcing. Illustrations of indigenous flora and fauna were integral in creating the visual identity, infusing it with freshness and vibrant colors.
Rest, nutrition, yoga, breathwork, and self-love form the foundation of the transformative journeys that Bodhi Greens offers its customers, thus influencing the brand's color palette.
